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Check below four use cases among hundreds of use cases that will optimize your marketing spending by labeling products correctly.
Exclude products which have high traffic, but zero conversion. Label high performance products as best seller.
After importing season data for your products, you will be able to exclude off season products.
Import your product stock data from Google Sheet, XML or Excel. Prioritize high stock products in ads by labeling them.
Exclude products, if they have low variant availablity rate at your store.